Do "beer goggles" really exist?
the wheel. Well, it can also lead to poor judgment at your local pub. According to the aforementioned study, what constitutes "attractive" changes drastically after a few drinks. In other words, while you may think you're hitting on a 10, there's a chance you're actually picking up someone in the lower-single digits.
The reasons behind this phenomenon have to do with alcohol stimulating the nucleus accumbens, aka "the part of the brain which is used to determine facial attractiveness." In the 2002 study, male and female students were shown pictures of members of the opposite sex and asked to rate them on a scale of 1-7 (sounds cruel, I know). The more students drank, the higher they rated the photographs.
We hope this sobering study helps encourage more responsible drinking. Remember -- if you're looking for love and don't want to wake up disappointed, you're better off at an ice-cream social than a keg-stand contest.
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