Why are ketchup bottles tall and thin, while mustard bottles are short and fat?
Interestingly, the H.J. Heinz company did put a wide-mouthed ketchup bottle on the market in 1966, for people who wanted to use ketchup by the spoonful in recipes. This daring innovation promptly bombed monstrously (although it is still sold in a few places), apparently because Heinz had overlooked the fact that for the most part there aren't any recipes that call for ketchup, except as a glaze--most people use tomato sauce instead. In contrast, quite a few recipes for sauces and dressings and whatnot require mustard. At any rate, French's does make a mustard bottle with a narrow mouth for use in restaurants, where you want to discourage people from poking their grubby cutlery into the condiments.
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